September 4
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Do Them Better
Body Shop
A woman both daring and different, Anita Roddick (1942-) founded The Body Shop in 1976 with what she called "a revolution in kindness." Born in Littlehampton, England, Roddick created a successful business that sold environmentally-friendly beauty products and passionately changed the spirit of entrepreneurship. "I tried to redefine work as a spiritual endeavor, not just a job, not just a Monday to Friday sort of death," she explained and urged everyone to become vigilante consumers. "If you think you’re too small to have an impact, try going to bed with a mosquito," she observed. "Nothing is more motivating than giving staff, employees, and associates the opportunity to express their own individual influences." With over 1000 outlets in 45 countries, The Body Shop continues to thrive, creating profits and corporate growth with heart and conscience. "You have to believe in what you are doing so strongly it becomes a reality," Roddick said.
"If you do things well, do them better. Be daring, be first, be different, be just." ~ Anita Roddick